tmeerakker's blog

tmeerakker's blog


Percy3D Positions for a Year of Significant Growth - Strengthens Resources

TORONTO, Ontario, Canada (February 2015); Percy3D, (, an innovative web services and video personalization company headquartered in Toronto, today announced two new hires to the Percy3D team who will be focused on growing the licensed content portfolio, driving business development, marketing, and sales of PercyVites.  The PercyVites platform, a product of Percy3D, enables Adults and Children to ‘put themselves in the picture’ by allowing them to personalize 3D animated video eInvitations, Thank-you’s, and eCards. These video eInvitations and eCards can be customized with a person’s photo as the star of the video including all of the specific party details and messaging alongside their favourite generic or licensed characters – such as Caillou, Arthur, Johnny Test and more!

Percy3D has hired Liz Ridout in the role of V.P. Marketing and Sales.  In her new role at Percy3D, Liz will be focused on driving sales, building partnerships, and growing PercyVites into a leading brand within the party and eInvitation market.  Liz has spent much of her career focused on the intersection of business, multi-channel sales, marketing, and technology, and has played key marketing leadership roles in companies from start-up internet businesses, to large global and national brands. Previous to Percy 3D Liz was the Chief Digital Officer at Thane Direct, a direct response marketing company, where she led a brand refresh, introduced a new eCommerce platform, and built out a strong digital marketing strategy to drive the growth of the online business. Previous to Thane Direct Liz was the VP of Marketing for Kobo, and before that that she was with Bell Canada as Associate Director of Acquisitions and as Director of National Marketing and e-Business at Signature Vacations.

Jadyn Rosario has been hired in the newly created role of Director of Licensing and brings with her many years of industry experience.  Jadyn has significant licensing experience, which was honed during her sixteen-year tenure at BuySeasons (Birthday Express,  While at BuySeasons, Jadyn had several different job functions, but her core focus was primarily on the development and growth of the licensing program over the past ten years.  Expert in all things party, celebration, costumes, and pop culture, it was a natural progression in her career to make the move to join the Percy3D team.  As the Director of Licensing she will be focused on building out a robust portfolio of licensed content to expand and grow PercyVites video eInvitation and Thank-you content.  Jadyn also serves as co-chair for the Seattle chapter of Women in Toys, where she joins other committee members to share their wealth of knowledge to help drive and shape the future of the industry.

“Liz and Jadyn will offer enormous value to Percy3D and to our partners,” said Julie Steiner, Founder and CEO, Percy3D. “We are thrilled that they have chosen to join our team, and we’re expecting a very successful year ahead.”

The Percy3D team will be at Toy Fair in New York City from Feb 15th – 17th, to schedule a meeting with the team email Jadyn Rosario at

Press Release (2-10-2015) - Download 

Founded in 2010, Percy3D is a creative web services company that uses the latest 3D visual effects and multimedia technologies. Percy3D is paving the way for branded content owners to harness and monetize the latest consumer technology trends. Recognizing the growing influence that social networks and viral videos have on the entertainment world, the Percy3D team works with industry giants to license content for consumer personalization thereby offering a profitable means of engaging target audiences on a more intimate level. The PercyVites platform, a product of Percy3D, is currently in beta launching in Q2 2015. PercyVites enables Adults and Children to ‘put themselves in the picture’ by allowing them to personalize 3D animated video eInvitations, Thank-you’s, and eCards. With the PercyVites Party Management Dashboard consumers can easily manage their party from beginning to end – send invites and thank-you’s, add invitees, manage RSVPs, include comments, and provide location and mapping information for your guests. Anytime, anyplace! Smartphones, tablets, home computers, and connected TVs provide a unique and immersive cross platform experience.   Visit and

Press and Media Inquiries  l  Liz Ridout   l  V.P. Marketing & Sales  l                    1.416.471.9858  l

Startup Branding: Plant Deep Rootsarrow

Publisher - Jeremy Miller is Brand Strategist, Speaker and the President of Sticky Branding Published -

Incredible brands are formed in their startup period.

Startups by their very nature are chaotic. They are creative hives of people experimenting, responding to customer feedback, and searching for scalable business models.

Startups have to continually adapt to grow into successful businesses. Eric Ries writes in The Lean Startup, “Every entrepreneur eventually faces an overriding challenge in developing a successful product: deciding when to pivot and when to persevere … Companies that cannot bring themselves to pivot to a new direction on the basis of feedback from the marketplace can get stuck in the land of the living dead.”

It’s hard to think about branding when a startup is pivoting, but this is a crucial stage in the development of the brand. The ethos of the brand is shaped at this early stage of the business.

Startups that clearly define their vision early on plant the roots to grow incredible brands.

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Planning a party? Try PercyVites!arrow

Posted on August 20, 2013,

Percy3D , a Toronto-based video personalization platform, makes party planning more fun, creative and easy with PercyVites. With beloved characters like Johnny Test and Caillou and a bunch of interactive themes, you can create the perfect invite to suit your next big celebration. And with Arthur joining the crew, the cast is continuing to grow! Now you can take clips from television's longest-running kid's animated series, ARTHUR and combine them with your own photos and party details!

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