Startup Branding: Plant Deep Roots

Startup Branding: Plant Deep Roots

Publisher - Jeremy Miller is Brand Strategist, Speaker and the President of Sticky Branding Published -

Incredible brands are formed in their startup period.

Startups by their very nature are chaotic. They are creative hives of people experimenting, responding to customer feedback, and searching for scalable business models.

Startups have to continually adapt to grow into successful businesses. Eric Ries writes in The Lean Startup, “Every entrepreneur eventually faces an overriding challenge in developing a successful product: deciding when to pivot and when to persevere … Companies that cannot bring themselves to pivot to a new direction on the basis of feedback from the marketplace can get stuck in the land of the living dead.”

It’s hard to think about branding when a startup is pivoting, but this is a crucial stage in the development of the brand. The ethos of the brand is shaped at this early stage of the business.

Startups that clearly define their vision early on plant the roots to grow incredible brands.

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